Kiwifruit has the highest density of nutrients of the major 26 fruits currently consumed world-wide. Unlike most fruit which are high in only one or two nutrients, Kiwifruit have an unusually broad range of nutrients and other vitamins and minerals. The US Food and Drug Administration classify Kiwifruit as an excellent source of vitamin C and dietary fibre, and a good source of vitamin E and potassium.

The Beneficial Components of Kiwifuit

Depression		Inositol can be beneficial in the treatment of depression.
Diabetes		Inositol (a sugar alcohol) may provide a positive role in diabetes regulation.
Eye health		Kiwifruit is especially rich in in a phytochemical subcomponent lutein which is known to accumulate in the retina. Lutein is linked to the prevention of macula degeneration, which affects fourteen million American adults.
Heart health		Kiwifruit contains antioxidants including vitamins C and E, caroteniods and phenolic compounds. Kiwifruit is ranked as having the fourth highest natural antioxidant potential. This combination of antioxidants may help prevent the oxidation of the HDL cholesterol. The Pectin in Kiwifruit has been shown to lower cholesterol. Low magnesium is associated with heart disease, myocardial infarction and hypertension. Kiwifruit contains magnesium at 6% DV. Kiwifruit is particularly high in the amino acid arginine which may help promote an increase in arteriolar dilation, improving blood flow. The high levels of vitamin E are crucial for a healthy heart.
Physical exercise		The wide range of nutrients and especially minerals in Kiwifruit provide electrolyte replenishment during long workouts. A Kiwifruit-based sports drink was evaluated by China's elite soccer and track teams and shown to retain blood glucose levels as well as being fragrant, tasty, refreshing and thirst quenching.
Stress reduction		Kiwifruit have relatively high levels of serotonin shown to be an effective calming agent.

Our Quality Advantage

A Kiwi A Day purees and fuit juice concentrate contain no artifical flavouring, colouring or preserving agents and have not been heat treated. These products therefore retain almost the same nutritional value as the raw fruit. As well as retaining the fruit's natural flavour and green colour it is high in dietary fibre, vitamin C, potassium, vitamin E, and available sugars but is low in fat, cholesterol, starch, sodium and calories. Carbohydrate sweeteners in the form of fructose and glucose are added to the fruit juice concentrate. More »